CNH Industrial focuses its community efforts on young people, and in particular, on their education. In fact, in addition to the awards and scholarships given to the children of employees (see also page 71), the Company works hard to advocate youth education in association with private and public institutions and with other stakeholders. Activities range from promoting long-running educational projects to sponsoring associations that educate young people. One example is Case IH, which, in the United States, is a silver sponsor for Future Farmers of America, an association active in the field of farming education since 1928. Another way of investing in youth education is by providing scholarships. To this regard, €12 thousand were donated to 13 universities in the USA, while New Holland Agriculture in Australia sponsored the Dairy Farmers Milk Cooperative’s scholarships with a donation of €18 thousand. In Italy, New Holland Agriculture established a strategic partnership with the University of Gastronomic Sciences in Pollenzo, Cuneo (Italy). The first in the world to create a course on gastronomic sciences, this university campus will receive the industry’s most advanced information on sustainable farming practices, and on farming machinery for food production worldwide, from New Holland Agriculture. A complementary program for educational student tours of food processing companies so that they can experience the advantages of sustainable agriculture hands-on. In cooperation with New Holland, the students will also be given ad hoc lessons that explore modern production methods used in the food industry.
TechPro2, a joint project with schools run by the Salesian Society, has the main objective of training professionals specialized in mechatronics for the engines and industrial vehicles industry and in construction equipment. The training course offered has a two-phase class curriculum: theory, taught at the Salesian training institutes, and hands-on learning at certain authorized CNH Industrial repair shops. This is a way of meeting the growing demand for skilled personnel. CNH Industrial provides the project with know-how by training teachers, who in turn pass it on to the students in the classroom. In addition, it offers financial aid and tools useful to classroom training, like complementary vehicles for practice exercises and essential parts like engines, drives and diagnostic tools. The offering of training courses varies from country to country and is tailored to local needs in order to provide young people with a qualification they can use in the job market while at the same time adequately meeting the demand for specialized manual workers from workshops and dealerships. The positive impact of the project, evaluated using a social impact assessment tool, was quantified (on a scale of 1-5): 3.9 on people, 2.3 on the organization, and 3.7 on business. Its impact on the environment was deemed to be negligible.
The project began in Italy in 2011 with the inauguration of the center in Fossano. Now the training course offers both a two-year body repair program and a three-year motor vehicle repair program. In 2013, 97% of students earned their degree. Third-year students did a 320-hour internship at area repair shops and 78% of them scored over 80/100. Of the June 2012 graduates from the three-year course, 63% continued their studies or found a job, while the others are seeking employment.
In 2012, the TechPro2 project was also extended to Belèm in Brazil. The Salesian school holds professional courses to help twenty young people in the field of motor vehicle repair enter the job market.
100 EMPLOYEES FOR 100 STUDENTS
Case CE China employees donated a hundred boxes of books, stationery and clothing to primary schools in the province of Sichuan, to assist children in poor districts, especially in the area affected by the devastating earthquake of 2008. Since then, Case CE China employees have donated study materials and other items to primary school children in Sichuan an average of three to four times a year. One hundred employees took part in this initiative, worth about €1,200.
In 2013, the project began in Addis Abeba in Ethiopia where at the Bosco Children Center a training course on engines and industrial vehicles was launched. Soon a second course on construction equipment will be added.
In this specific context, the project also aims to establish more intense dialogue between public and private entities by creating a partnership that allows young people greater employment opportunities. The program involves twenty young interns who will become repair technicians, a highly specialized profession in the field of mechatronics. The course will last for nine months and guarantee a certificate officially recognized by the Ethiopian government, a title that will provide students an important competitive edge for entering the local job market. TechPro2, given the positive results, will also be extended to other countries where CNH Industrial is present.
Agri Training Center
In 2012, New Holland Agriculture inaugurated the first Agri Training Centre in Bhubaneswar in India, in association with the Department of Agriculture of the Government of Odisha. The training center aims to provide young farmers and unemployed people with the specific skills necessary to find suitable employment in mechanized agricultural farming, under the Odisha Government program. The course covers tractor maintenance and the overhaul of the main related subgroups, as well as repair and maintenance of other mechanical farming equipment. The Agri Training Centre was equipped with special tools for specific training provided by New Holland, such as engines and transmissions. Spread over two thousand square meters made available by the Odisha Farm Machinery Research & Development Centre of the Department of Agriculture, in 2013, the center trained 180 young unemployed farmers, of which about 60 have found work in local workshops, some even managing their own facilities.
Support for Programa Formare in Sete Lagos (Brazil) also continued in 2013. The goal of the program is to reintegrate disadvantaged young people by training them. In partnership with the Fundação lochpe, twenty young apprentices were selected to participate in the program. Employee volunteers from Trucks and Commercial Vehicles and Powertrain segments teach this course, whose aim is to develop skills such as communication, teamwork, problem solving and manufacturing processes. The training program lasts about one year and, once completed, students receive a specialist technical degree in finishing and final assembly, as well as a diploma recognized by the Brazilian Ministry of Public Education.
This is the second consecutive year for the Projeto Sementinha (Small Seed Project), at the FPT Industrial plant in Sete Lagoas (Brazil). The project aims to spread a culture of respect for the environment, beginning in childhood, while offsetting some of the emissions from the Sete Lagoas plant through reforestation initiatives. The students involved in the project, aged from six to ten years, visit the plant and take part in an interactive lesson on environmental issues. After the theory section, they are given two small plants: one to be planted near the FPT Industrial plant, and one to take home. The ultimate aim of the scheme is to promote awareness on environmental issues, recycling, and the protection of biodiversity and of non-renewable natural resources, with the hope that they will share their newfound awareness with friends and family. In 2012, 150 children were involved, planting three hundred seeds; in 2013, the number rose to 180 children. The initiative will continue in 2014.