CNH Industrial believes that safety is fundamental: it is crucial to use state-of-the-art technology in producing safety systems that protect drivers, other road users, vehicles and cargo. The Company’s focus goes beyond the safe use of products (see also page 144), extending to initiatives that actively help people to behave safely on the roads, sharing knowledge of best practices and helping to prevent accidents or dangerous situations that might provoke them.
Action for Road Safety
In 2013, CNH Industrial established a collaboration with the Fédération Internationale de l’Automobile (FIA) to promote road safety, endorsing targeted projects and the Action for Road Safety campaign. The campaign, which falls within the scope of the United Nations’ Decade Action for Road Safety program, aims to prevent five million road fatalities by 2020, and at spreading safe road behaviors among drivers. Iveco and New Holland Agriculture were the first makers of commercial vehicles and agricultural equipment to support the campaign and promote road safety awareness through their networks. The campaign focuses on ten Golden Rules, a list of essential safe driving behaviors, which are also shared with employees through the corporate intranet. Road safety was promoted through international events such as iMobility Challenge Netherlands, focusing on the advantages of new transportation systems in terms of mobility efficiency and safety, and the Road Show, organized to launch the Daily 4x4 in the southern part of Africa. The 45-day show travelled 11 thousand kilometers across six countries - South Africa, Swaziland, Mozambique, Zimbabwe, Botswana, and Namibia - and disseminated road safety information at 16 Iveco dealerships.
FIA has taken it upon itself to spread the contents of the Action for Road Safety at motorcycle events around the world. Iveco, New Holland and Iveco Parts & Service joined forces with FIA at the FIA World Touring Car Championship (WTCC), the premier championship reserved for touring cars that draws more than 500 million viewers worldwide. Moreover, the event reached more than one million people through Facebook, turning the project into a powerful communication tool. In addition to the distinctive presence of a corporate truck and tractor on the racetrack, the Company was present in the dedicated safety zone of the paddock area, where a personalized Iveco hospitality vehicle was used as a stage and meeting place to promote road safety for commercial vehicles and agricultural equipment.
The partnership between CNH Industrial and FIA will continue over the next few years, involving other CNH Industrial brands and increasing the number of social media contacts to spread a culture of safety more widely.
ACTION FOR ROAD SAFETY
THE GOLDEN RULES
South African students often have to walk great distances to reach their schools, risking injuries from road accidents. Consequently, the Safe Schools project is committed to making their daily journey a safe one by creating new pedestrian infrastructures and upgrading existing ones, with the collaboration of local authorities, and by teaching proper road behaviors to students, teachers and entire communities alike, through educational material and reflective vests for students. The project is being implemented in three different South African locations: Khayelitsha, Nomzamo and Grassy Park (a suburb south of Cape Town). The project involved more than four thousand students, and its effectiveness will be assessed by the Safety and Peace Promotion Research Unit (SAPPRU) of South Africa’s Medical Research Council.
Iveco has long been working with Transaid, a non-governmental organization that supports local African communities by developing local transport solutions to offer them economic growth opportunities.
Sub-Saharan Africa also has a high rate of accidents involving heavy vehicles due to dangerous driving behaviors: a combination of inadequate training, too many hours behind the wheel, insufficient vehicle maintenance, and poor road infrastructures traveled by increasing traffic volumes. In several African countries, Transaid endorses the Professional Driver Training project, to train professionals who, in return, train and qualify truck drivers.
Specifically, Iveco participated in this initiative in Ghana and provided concrete assistance to the project, which trained 270 drivers in 2013, giving each a daily two-hour driving lesson over more than four days, for a total of 2,160 hours of training.
Awareness of road safety is also very high in Australia. Since 2008, Iveco has supported the Trans-Help Foundation (www.transhelpfoundation.com.au), established to enhance safety and wellbeing in the transport industry. In 2013, it donated a Daily van, the fourth since the collaboration started. This will be fitted out as a fully functional Mobile Health and Support vehicle, and used on the Australian road network to provide health checks and offer advice to drivers and their families. The foundation’s initiative is aimed at saving human life and preventing road accidents caused by health conditions that could impact driving ability.
In September 2013, Case Construction Equipment launched the Dire States project - The Drive to Revive Ailing America’s Infrastructure (www.direstates.com) in collaboration with journalist Dan McNichol, multiple award winner and infrastructure expert. Dan will tour the United States, visiting Case showrooms and identifying ageing infrastructure along the way, with the aim of raising awareness. The tour will make stops at dealerships, bringing together citizens, government officials and construction professionals to give life to new construction projects. The main objective in bringing together these groups is to identify innovative ways to stimulate the growth and development of American infrastructure and to showcase projects and communities that are already succeeding in this area. The tour will end in 2014 at ConExpo in Las Vegas.
Projeto Top Driver
In Brazil, Iveco has worked for years to transfer the driving skills it has acquired to drivers working for transportation companies, providing safe and accurate information about the vehicle. Indeed, correct braking and proper tire-maintenance enhance road safety, while increased driving awareness helps to reduce vehicle running costs and fuel consumption. The training courses, targeted at corporate fleet drivers, are divided into two parts: six hours of theory, and 3-4 days of practical driving. Since 2007, the project has already involved 75 companies.
SLEEP STOP, TAKE YOUR TIME
In 2013, Iveco partnered the Sleep stop, take your time pilot project for road safety. Dozing off is one of the main causes of road crashes: getting behind the wheel when you are sleep-deprived - that is, when you have not slept enough or have slept badly - is like drinking a liter of wine in an hour on an empty stomach. The project monitored the sleeping disorders of truck drivers on their way from Italy to France.
For five days, a team of doctors performed tests to detect sleep disorders and gave free medical advice in a visiting room that was set up in a vehicle hitched to a new Stralis Hi-Way parked at the entrance to the Mont Blanc tunnel (Aosta). The screening process provided sleep disorder diagnoses to 828 truck drivers (800 men and 28 women) with an average age of 45 years. The drivers who tested positive were referred to specialized centers. To prevent accidents caused by falling asleep behind the wheel, Iveco developed Driver Attention Support (see also page 145) that continuously monitors the driver’s attention level and steering wheel movements, providing acoustic and visual warning signals if drowsiness is detected.