CONTRIBUTION BY SUBJECT
CONTRIBUTION BY CATEGORY
CONTRIBUTION BY TYPE
CONTRIBUTION BY DESTINATION
CNH Industrial’s relationship with local communities is a key theme that emerged from the materiality analysis: living in synergy with the Region, working in harmony and collaborating on projects that benefit the community all help to increase the satisfaction of its employees, who often live close to plants, and to enhance their sense of belonging to the Company, as well as bringing economic advantages both to the Company and the community.
As stated in the Code of Conduct, CNH Industrial is aware of how its decisions can significantly impact the communities in which it operates, both directly and indirectly; it therefore voluntarily fosters projects and activities that encourage economic, social and cultural development within the community, both directly and through partnerships with local institutions or organizations working in the social sphere.
The Company has developed a strategy on which to focus its efforts in line with its business approach, identifying the following priorities: support for developing local communities, youth training, and safety on the road. Which projects to support in these three areas is decided by the individual Regions or brands, based on actual local needs, maxmizing open dialogue with local stakeholders and collecting their suggestions for improvement.
The Community Investment Guidelines ensure that activities are managed consistently, identifying methods and defining areas of application globally.
The real effectiveness of an initiative and its ability to address needs is measured using a social impact assessment tool. The model examines types of benefits gained in four major areas that the project may impact: people, organization, environment and business. After weighting each area, those who use the model rate the project’s impact on each aspect.
The assessment process employs a scale ranging from one (no impact) to five (very high impact). The final analysis provides an indicator (KPI) for assessing the project’s impact on people, the organization, the environment and business.
Many of the volunteer projects for the welfare of local communities are listed in the Sustainability Plan (see also pages 111-112) and some of their targets are included as individual objectives in the Performance and Leadership Management system (see also page 46). Projects and their results are announced in the Sustainability Report and on the Corporate Website or other dedicated websites.
- IN 2013, CNH INDUSTRIAL ALLOCATED APPROXIMATELY €4.5 MILLION FOR LOCAL COMMUNITIES. OF THE INITIATIVES SUPPORTED, 27% WERE SOCIAL PROJECTS, 16% WERE FOCUSED ON EDUCATING YOUNG PEOPLE AND 3% ON EMERGENCY RELIEF; 39% WAS ASSIGNED TO VARIOUS OTHER INITIATIVES, IN PARTICULAR IN SUPPORT OF EVIRONMENT, ROAD SAFETY, AND THE REMAINING 15% WAS ALLOCATED TO CULTURE AND ART